Vestas Releases Global Wind Study, CREX


Vestas Wind Systems has announced the release of two studies that will help move consumers and corporations toward an increased use of renewable energy, according to the company.

The Global Consumer Wind Study 2011 and the Corporate Renewable Energy Index (CREX) 2011 bring transparency to consumer preferences and the corporate use of renewable sources of energy, including wind energy.

The studies show the relationship between consumer demand for renewable energy in the products and services they purchase and what corporations are doing – or not doing – to meet these demands.

In the Global Consumer Wind Study, 31,000 consumers in 26 countries around the world were asked about their demand for brands made with renewable energy, as well as how energy decisions by some of the world's largest companies affect their choices. This study was commissioned by Vestas and conducted by TNS Gallup.

‘The Global Consumer Wind Study provides insight into the role of renewable energy, in particular wind, in relation to the products and services consumers buy,’ says Ditlev Engel, president and CEO of Vestas. ‘This, in turn, should drive the adoption of renewable energy sources by the corporations that sell these products and services.’

The CREX study provides transparency in global corporate energy use, including renewable energy, and was commissioned by Vestas and conducted by Bloomberg New Energy Finance.

According to the CREX, this year's sector leaders who are using most renewable energy include News Corp., Plum Creek Timber, Kohl's Corp., Whole Foods Market, CLP Holding, Toronto-Dominion Bank, Vestas Wind Systems and Adobe Systems. Whole Foods Market uses 100% wind energy and has been named Global Wind Energy Champion, according to the CREX.

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