TXU Energy Unveils New Brand, Launches 100% Texas Wind Plans


TXU Energy has unveiled a new brand designed to reflect its continued commitment to its customers and the Texas electricity market. TXU has also launched a new suite of TXU Energy Texas Choice plans that offer 100% Texas wind resources.

The new branding reflects a stronger commitment to consumers, with an expanded product portfolio to better serve the needs of Texans, according to the utility. The new TXU Energy Texas Choice plans offer 100% wind energy purchased from renewable Texas resources.

The entire Texas Choice suite of products also offers customers the opportunity to receive 3% cash back on their annual electricity purchases in the form of a Visa prepaid card.

TXU Energy will support its new brand positioning through an integrated marketing campaign, which includes a mix of television, radio, print, online and outdoor advertising across the state.


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