Shell Lubricants has launched a new portfolio of industrial and transmission lubricants and greases. The result of a three-year process, the new portfolio has been restructured.
The new portfolio is based on four tiers: entry, mainline, premium and advanced. Each brand/product category in Shell Lubricants' range of industrial and transmission lubricants and greases is structured according to these tiers. These brands include Shell Tellus (hydraulic oils), Shell Omala (gear oils), Shell Corena (compressor oils), Shell Tonna (slideway oils) and the newly introduced Shell Gadus line of greases.
The new product portfolio is accompanied by ‘old to new’ conversion tools that help make the transition to the new product lineup easy for long-time Shell Lubricants industrial product customers, according to the company.
The redesigned portfolio also features new pack labels and product guides to aid choice, using new names, color-coding and visual icons to indicate individual performance benefits.
SOURCE: Shell Lubricants
