Google Abandons Renewable Energy Initiative


Despite gaining much recognition lately for its support for renewable energy, Google has done an about-face with its latest ‘spring-cleaning’ installment.

The company announced on its blog that it is in the process of shutting down a number of products, including its Renewable Energy Cheaper than Coal initiative, which was designed to drive down the cost of renewables by researching improvements in renewable energy, with a focus on solar technology.

The initiative has not had the impact the company had hoped for, Google says, adding that other companies are ‘better positioned to take this research to the next level.’

However, Google will continue its work to generate cleaner and more efficient energy, including the procurement of renewable energy for its data centers and investing more than $850 million in renewable energy technologies, the company notes.

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