The results of the American MBA Survey, compiled by research firm Universum for CNN, reveal how MBA students perceive companies/organizations as employers in the U.S.
The research functions as a basis for decision-making when recruiting MBA students, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over MBA students.
In May, Vestas was rated the most attractive employer in a similar survey. The survey, which had 1,060 responses from engineering students, was conducted by Ingenioren, a Danish trade paper.
SOURCES: Vestas, Universum Group