Schneider Power Launches New Brand Identity, Web Presence


Toronto-based Schneider Power Inc., a developer of renewable energy facilities, has launched a new brand identity and Web presence coinciding with its recent listing on the TSX Venture Exchange.

The company is expanding its brand vision of sustainable energy development. The brand combines Schneider Power's expertise on renewable energy with the awareness that energy needs aren't separate from nature. Clean energy is sustainable, and it requires commitment, innovation, people and communities, according to the company.

‘Gone are the days of taking energy for granted,’ says Thomas Schneider, vice chairman of Schneider Power. ‘Today, more than ever, the world needs people to embrace a new way. Our new look and feel aptly articulates our mission – a new way to think about energy – which will be the guiding light in all of our initiatives going forward.’

Brand identity has been refreshed by incorporating a new logo, typography and a brand framework to reaffirm consistency across channels and reflect the positive development of the business.

The launch of the new Web site is the first of many technology-driven initiatives geared toward providing Schneider Power investors, suppliers and communities access to the best in class information and resources. Schneider Power's new site includes an investor section with live ticker, fact sheets and a link to the company's Yahoo Finance page. The site also includes specific project information for communities and the ability to sign up for newsletters and e-mail updates.

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SOURCE: Schneider Power Inc.

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