New Product Portfolio Structure Launched On Redesigned Alpha Wire Web Site

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Elizabeth, N.J.-based Alpha Wire, a designer and manufacturer of wire, cable and tubing products for factory automation and the alternative energy sectors, has launched its new logo and Web site (alphawire.com), as well as reorganized its product portfolio.

‘The launch of the new Web site completes this integration by pulling the product portfolio under the new Alpha Wire brand, while making it faster and easier to spec products with improved navigation, better access to product specifications and enhanced online tools,’ says Beth Ferreira, vice president and general manager of Alpha Wire.

The new Web site, combined with a redesigned product portfolio, makes it easier for customers to select and specify Alpha cables, tubing and accessories in a major re-branding initiative that also includes a new logo and positioning line, the company says.

SOURCE: Alpha Wire Co.

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