Lamar To Retrofit Billboards In Florida With Wind, Solar Power

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Pensacola, Fla.-based Lamar Advertising Co., which operates more than 150 outdoor advertising companies in more than 40 states and Puerto Rico, has announced a multidimensional project to place wind or solar power on about 1,370 billboards throughout Florida. The $12.5 million project will create 1,370 individual renewable energy systems that return energy to the electrical grid.

The project, set for completion by April 2012, will install a total of 1 MW of renewable energy through wind and solar power on separate billboard structures in eight markets.

The installations will be on billboards along interstates and major thoroughfares, giving the project the widest public exposure. The U.S. Department of Energy is providing a $2.5 million grant to the project through the Florida Energy and Climate Commission and the Governor's Energy Office, and Lamar is funding the remaining $10 million.

SOURCE: Lamar Advertising Co.

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