Greeting card publishing company The Gallery Collection has announced its 2007 commitment to wind energy. Located in Ridgefield Park, N.J., The Gallery Collection uses card and envelope stock manufactured in wind-powered paper mills.
The Gallery Collection's commitment to wind power actually began in 2006, but the company made the decision to stay quiet and see how the political and economic landscape developed for ‘green corporate behavior,’ says H.L. DeVore, chief marketing officer of Prudent Publishing, The Gallery Collection's parent company.
‘It seems there are always people looking to criticize you for not going far enough,’ DeVore adds. ‘Green should not be about extremes. Green should not be a political issue. We are trying to do our small part to help the environment and send energy dollars into friendlier hands.’