New Beer Symbol To Denote Budweiser’s Renewable Energy Commitment

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In line with parent company AB InBev’s commitment to source all electricity from renewable energy, Budweiser has announced new labeling indicating a beer has been brewed using 100% clean energy.

Starting this spring, a new symbol will appear on the label of every Budweiser brewed in the U.S., the first country in which the beer will be brewed using 100% renewable energy, says the company. The U.S. electricity is being sourced from the Thunder Ranch Wind Farm, which is powered by Enel Green Power and located in Oklahoma.

The label will then roll out to additional markets as they reach 100% renewable electricity in their Budweiser brewing operations. Budweiser says it is committed to brewing all of its beers around the world with 100% renewable electricity by 2025, in line with AB InBev’s commitment made in March of last year.

Budweiser unveiled the new symbol at an event at the World Economic Forum. The company notes it is encouraging other brands to use the symbol on any product that is made using 100% renewables.

Chief Sustainability Officer Tony Milikin says, “To brew the perfect beer, we need the highest-quality natural ingredients. This is why we’re working to ensure a thriving, sustainable environment for the next 100 years and beyond.”

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Todd

While AB InBev should be commended for their commitment to using renewable energy sources, the new labeling uses brackets that form the shape of a battery [100% renewable energy]-. Unfortunately, for many people this may connote the use of rechargeable batteries, rather than the use of wind, solar, geothermal, etc. sources of electricity. I wish AB InBev was more explicit in this regard.