Enel North America, which operates through renewable company Enel Green Power North America and energy services business line Enel X, has announced a new deal with Kraft Sports + Entertainment.
Enel North America has become the official energy partner of Kraft Sports + Entertainment, a division of the Kraft Group featuring the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place, among others.
Through the partnership, Enel will power the New England Patriots’ home opener on Sunday, Sept. 8, with clean energy through renewable energy credits (RECs) generated from Enel Green Power North America’s wind farms.
“As the official energy partner of Kraft Sports + Entertainment, we will help the company meet its sustainability commitments by leveraging our unique expertise that spans renewables development and innovative energy solutions, while boosting the integration of sustainable practices and principles in sport and entertainment,” says Enrico Viale, head of Enel North America.
“We are excited to announce this partnership with Enel, integrating our brands and furthering our sustainable operations across the Kraft Sports + Entertainment divisions,” adds Murray Kohl, vice president of sales for the Kraft Group. “It’s especially exciting to announce this ahead of the New England Patriots’ opening day. The Kraft Group believes that good business and sustainability go hand in hand.”
Looking ahead, the partners will evaluate opportunities to support energy initiatives of Kraft Sports + Entertainment through services and technologies such as smart-charging electric vehicle stations and battery storage.
Enel X is already providing the Kraft Group with energy advisory service solutions to track and analyze energy usage at Gillette Stadium and to reduce the stadium’s overall energy consumption. Enel X also provides utility bill management to the sports complex by reporting and identifying potential errors. In addition, Gillette Stadium is enrolled in Enel X’s demand response program in Massachusetts.
Massachusetts is home to the North American headquarters of both Enel X and Enel Green Power North America. In May, the Enel Group opened a new Innovation Hub in Massachusetts.
Photo: Jared at the English language Wikipedia [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0/)]