Four out of five U.S. consumers support clean energy and 55% want companies to increase their use of renewable energy, according to a joint study released by Natural Marketing Institute and Green-e Marketplace, a program of the nonprofit Center for Resource Solutions.Â
According to the report, ‘Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers,’ the majority of the 4,000 Americans surveyed agreed that businesses should reduce greenhouse gas emissions and that they are more likely to purchase products bearing a seal that proves corporate sustainability commitments, like buying or using renewable energy. The study also found that 60% of consumers want claims to be endorsed by a third party, and most prefer that the third party be a nonprofit organization.
‘With more than half of consumers calling for businesses to use renewable energy, businesses can build consumer demand with highly regarded certification marks from trusted organizations,’ says Gwynne Rogers of The Natural Marketing Institute.Â
SOURCE: Center for Resource Solutions