AMSC Rebrands Itself To Emphasize Market Focus

Posted by NAW Staff on October 17, 2011 No Comments
Categories : FYI

American Superconductor Corp. (AMSC) has announced that it is now doing business as AMSC, which will serve as the company's name and brand going forward.

Formerly, AMSC structured its business around technologies, but now, it has aligned its business by end market, and this new identity reflects that change, the company explains. For instance, AMSC's wind and grid offerings are now branded as Windtec Solutions and Gridtec Solutions, respectively, to better reflect the company's experience across the power life cycle.

‘When we were founded nearly 25 years ago, we had operations only in the United States, and our sole focus was on superconductors,’ says AMSC's president and CEO, Daniel McGahn. "Today, we have operations throughout North America, Europe and Asia. Meanwhile, our Windtec Solutions and Gridtec Solutions are powering gigawatts of renewable energy globally and enhancing the performance and reliability of power networks in more than a dozen countries. Our evolution from American Superconductor to AMSC better reflects who we are today and supports our continued diversification."

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