International Wind Marketing Alliance Launched

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A European marketing and public relations firm and two North American companies have formed the Wind Marketing Alliance (WMA) to provide branding, and marketing strategies and services that connect wind energy clients to new and established markets on both continents.

The companies are Lorenz Kommunikation of Grevenbroich, based in Germany; and Fredricks Communications and Advertising Marketing, both based in Fargo, N.D.

‘Companies in Europe are anxious to enter or increase their presence in the North American market, and many companies in North America are interested in becoming their suppliers or partners,’ says Martin Fredricks of WMA North America. ‘We are in an excellent position to help them grow and positively impact sales, either on one continent or both.’

Independently, the WMA's founding organizations have worked in the wind energy industry for nearly 20 years. The companies have worked with manufacturers of turbines, towers, internal systems, precision gears and specialty tools; construction, installation and maintenance contractors; heavy-haul providers; and industry consultants.

The organization also intends to expand with partners in Asia, Australia and other parts of the world where there is wind energy development.

SOURCE: Wind Marketing Alliance

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