WindMade has launched the technical standard for the first global consumer label for companies and organizations to buy wind power and other renewable energy.
Effective immediately, the WindMade standard allows interested entities to apply for use of the label to communicate the share of wind power and other renewable energy sources in their overall power-consumption demand.
The label is backed by the UN Global Compact, the Global Wind Energy Council, Vestas Wind Systems, the World Wildlife Fund (WWF), the LEGO Group, Bloomberg and PricewaterhouseCoopers.
The WindMade standard specifies the requirements for the use of the WindMade label. Participating companies must source a minimum of 25% of their electricity consumption from wind power.
The wind energy share can be procured through a company-owned wind power generation facility, a long-term power purchase agreement for wind power or the purchase of high-quality renewable energy certificates approved by WindMade. The exact percentage of the wind energy share will be stated on the label.
"The criteria set out by the standard will ensure that companies using the WindMade label will contribute to more investment in renewables over and above what would be built anyway, and hence boost clean power," says Samantha Smith, director of the WWF's Global Energy and Climate Network Initiative, which was closely involved in formulating the standard. "We believe that the industrial take-up of the ambitious WindMade standard is a perfect market contribution to the needed strong governmental renewable energy targets for 2030. This will drive the development of new wind power generation."