To build on its momentum in the Asia-Pacific (APC) region and align with its updated corporate strategy, Vestas is reorganizing its current sales business unit (SBU) in the region by splitting it into two.
The two new SBUs will be called SBU CHI, covering China and Mongolia, and SBU ASP, covering all other APC countries, including India. The two units will be based in Beijing and Singapore, respectively.
“With the introduction of two SBUs, each dedicated to a more specific regional area of responsibility, we are investing more resources in the region and creating a more agile and customer-centric organization,” says Juan Araluce, executive vice president and chief sales officer. “The aim is to achieve a deeper market understanding and ultimately increase our market share.”
To head up the new SBUs, two presidents/group senior vice presidents have been appointed: Kebao Yang, who most recently was chairman and general manager of Caterpillar (Qingzhou) Ltd., will head SBU CHI. The appointed head of SBU ASP has not yet been disclosed.
With the decision to split the current SBU APC into two new units, Chris Beaufait, president and group senior vice president, has chosen to leave Vestas to pursue new opportunities outside of the company.
Araluce adds, “Chris has successfully led our daily operations in APC since April 2014 and grown the region to a point where creating two new SBUs is a natural next step. I would like to thank him for his dedication and contribution to the positive development of region. We wish him all the best in his future endeavors.”