Moventas has announced plans to rebrand and differentiate its industrial and wind gear businesses: The Santasalo brand will now be reintroduced and serve as Moventas' industrial gear brand, while Moventas will remain as the wind industry brand.
In addition, Moventas' after-sales business will be branded Santasalo Moventas, which will also be the company's new corporate identity. Both the rebranding and the related operational changes will take place by the end of the year.
Moventas says the changes will help the company better serve its customers in both segments.
"The wind market has specific requirements that differ from other industrial gear markets," comments Arto Lahtela, senior vice president of the wind gears business. "Our strategy concentrates fully on innovative technologies to serve customers as a strong onshore gearbox and service provider and to become the leading offshore wind gearbox supplier. This upcoming change and the recent acquisition of David Brown's wind business both support achieving our goals."
As part of the upcoming operational arrangements, Moventas Group President and CEO Mikael Laine has set forth his resignation. Laine will continue to support the Moventas board until the end of November.
Moventas' industrial gears and wind gears business areas will be led by the current senior vice presidents, Gerwin Klaner and Arto Lahtela. In addition, the owner's representatives and Moventas board members Alex Stewart and Gavin McCallum from Clyde Blowers will also take a more leading and operative role in the implementation of the differentiation plan.