Vestas has announced it is launching the first phase of a global campaign to separate myths from facts and channel public support toward political action favoring wind energy. The company says the Act on Facts campaign embodies a unique approach to dealing with significant business challenges, integrating multiple marketing, communications, and public affairs channels and platforms.
‘The wind industry is being attacked by media-savvy and politically influential adversaries who often display a brazen disregard for factual information. The Act on Facts campaign is our way of fighting back," comments Morten AlbÃ¦k, Vestas Group senior vice president.
Today, AlbÃ¦k is joining other wind energy stakeholders at a launch event in Australia, a region the company says is a hotbed of anti-wind activity. The event will feature a live panel discussion about the tactics used by anti-wind energy activist groups and what the wind industry can do to counter the claims and convert the so-called "quiet majority" of wind energy supporters into active campaigners.
Together with wind energy players such as Infigen Energy Managing Director Miles George and a panel of experts on climate, health and regional development, AlbÃ¦k will officially unveil the Act on Facts campaign, including the Web portal actonfacts.org. According to Vestas, the portal features well-documented information to help dispel the scare tactics used by anti-wind activists, as well as up-to-date information on pro-wind initiatives in which local citizens can engage.
AlbÃ¦k describes Act on Facts as a "bold stroke" to counter anti-wind activists. "Veering off the well-trodden public relations path entails risks," he says. "But playing it safe is even riskier."